From the extensive amount of time I’ve spent looking at infographics on the internet and classing that as ‘study’, I saw so many incorporating a banner with text in it. And I decided that I wanted to do this too.
I Googled searched for a tutorial on how to do it, and so many videos popped up that were all over 10 minutes long – I didn’t have that much time, we live in the age of the internet for goodness sake’s! Luckily I found one that was only 4 minutes long and it turned out to be exactly what I wanted.
Here is the link to the video.
You pretty much just make a few rectangles, add in some anchor points, duplicate a couple of items and then stick them all together! Nothing that we haven’t done in tutorials before, just a more elaborate way of putting them all together.
It’s a super easy skill to learn and something that can easily be used to add flare to your work, and add in an extra exciting component. I think it works well in my header, which you will be able to see with my next work in progress piece.
During our tutorial that went over standard infographic composition, I found the idea of levels very interesting.
There are two different levels people usually use in an infographic and I will outline them here:
- Simple design that unites all elements
- May have sub sections
- Mainly based on visual to convey message
On the right is an example of a one level infographic. The colour scheme unites all parts despite the sub sections, and it uses the visual elements to convey the overall message.
- Attempts to incorporate more data
- Definite use of theme/colour to unite elements
- Can use additional information to support visuals – but not explain
This image uses two levels. The use of additional information at the top adds to the visuals in the second level which has the ingredients and method. The two levels are separated by colour, using the two different shades of brown to show the association.
For my infographic I am very clearly hoping to show the ingredients needed in the recipe as well as the instructions on how to make it. From my knowledge of levels, I believe I will be using two levels, one for the ingredients and one for the method. To show cohesion I will have to choose a good colour scheme that will help me to convey the message of my visual elements.
Colour is an essential aspect to visual communication and infographics on the whole. Colours can trigger certain responses in the brain, and those can be vital to how your message is interpreted by viewers.
It is important that infographics incorporate an effective use of colour to give the best impact possible and to also provide comprehension. Colour is an aspect that must be thought through prior to the construction of a project, it cannot be something that is decided as the process is worked through.
Here is a handy infographic about colour and the different ways it can be used, oh the convenience!
- Stick to 2 main colors, and do not use more than 4 colours. A little goes a long way.
- Pick only 1 or 2 main colors (clear and bold), while the rest should be complementary colors (subtle and warm).
- When you’re tempted to add more colors,don’t give in- use more shades instead.
- Provide ample white space for the eyes to stay relaxed.
I hope that is will come in handy when I look at what I want my colour scheme to be. Something that is easy on the eye, but still has a little variation so that the viewers stays interested.
Our second assignment is about producing an infographic that demonstrates how to do something or how something works. Now, being a social media extraordinaire, I have have seen many an infographic online however I have never deconstructed one to see what makes it succeed in being a good infographic.
I found one site which outlined 3 points that create a good inforgraphic which are detailed below:
- Focused data – Make sure that the data you’re using is relevant to the message of the infographic. Even if it is the coolest side note in the world, don’t clutter space with superfluent info.
- Clear design – VERY IMPORTANT. Doing things like limiting your colour palette, connecting your sections, using simple graphics and conveying your message at a glance, will make your infographic stand out and make people want to read it!
- Shareable Story – Use as little text as possible and use your graphics to tell the story of your infographic.
With these points in mind I hope to create an infographic that will grab a viewer’s attention and make them want to stop and look at it. Now begins the process of elimination to choose the best idea for my own project, narrowing it down to one will not be easy.